It's not what you sell, it's how you sell.
B2B customers whether they are current or prospects rarely, if ever, buy solutions following your linear sales processes. Learning how to use data to build hypotheses to create value and differentiation for the client with your product or service reduces perceptions of commodity and price based decisions.
Research shows that customers are at least 60% through their buying process before they even contact a salesperson and that for enterprise customers must influence some 6-8 stakeholders who influence the purchasing decision. We partner to develop powerful sales skills to create perceived value and developing powerful sales conversations skills for each step of the sales process
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